If your site isn’t turning visitors into calls, messages, or bookings… it’s not doing its job. We build AI-powered websites that guide people to take action.

You’re already running a business.

You don’t have time to chase down tech issues, fix pages, or wonder why your site isn’t producing.

We handle everything—design, hosting, AI behavior, tracking, and updates—so your website becomes something that actually works for you.

Not something you have to manage.


You don’t need to learn websites. You need results.

Most business owners get stuck with a site that looks fine… but doesn’t lead people anywhere.

We build your site around one goal:

Get the visitor to take the next step.

Call... Request a quote... Book an appointment.


Everything on the page is built to move them there.


All-in-One Solution

Your Website Should Be Bringing You Leads... Not Sitting There

We deliver cutting-edge AI websites, tailored for busy business owners. Recognizing the demands on your time and the need for effective marketing support, we handle everything so you don't have to become the expert.

Your Website Adapts to the Person Viewing It

Most websites show the same thing to everyone.

That’s the problem.

Your AI website responds to who’s on the page, when they’re there, and how they interact.

  • Recognize repeat visitors and change the message.
  • Adjust content for mobile users.
  • Trigger time-based or seasonal offers (holiday, back-to-school, etc.).


Each change gives people a reason to act now—not later.

SOLUTION

Everything you need to drive growth and engagement on your website

Our websites provide a comprehensive package of business-driving features designed to convert site visitors into leads at every opportunity. 

Expert Web Designers

We prioritize ROI and accountability in website implementation. In today's fast-paced digital landscape, staying ahead of trends and technology is crucial, and we excel in this area.

Full Analytics & Reports

Stay up to date with how your website is performing through monthly reports and a built-in dashboard that shows visitor behavior.

Artificial Intelligence

Stand out from your competition and create a personalised experience with our built-in Artificial Intelligence tools.


Learn more →

Online Support Center

Require assistance? Contact us through our online support centre, where a team of experienced support technicians and designers will promptly address your needs.

WHAT YOU GET

Everything a modern business website needs - built, hosted, supported.

Access to Backend Editor

Drag-and‐drop editor & full backend access - update anytime or leave it to us.

Responsive Design

Responsive design - looks and functions flawlessly on any device.

Blog Control Panel

Blog control panel - publish new articles in minutes.

FREE Image Library

Free image library - find visuals without extra cost.

24 Hour Back Ups

Daily (or 24-hour) backups - peace of mind for your site data.

SEO Google Friendly

SEO-friendly, lightning-fast architecture - built for Google and for speed.

Lightning Fast

Recognized by Google as one of the fastest platforms on the web, our sites use unique technology to ensure speed is achieved for the users.

AI Triggers

Built-in AI personalization triggers (time, visits, device, location, campaign URL) + dynamic actions (display new content, pop-ups, notification bars, seasonal effects).

Create an experience that’s tailored for every site visitor. Choose the trigger that will change site content and select the change you want to occur.

Triggers → actions

What can your AI Website do?

Triggers:

Time & Date

Create a date and time trigger once and use it continuously by setting it up to reoccur at any time, on any date you want it, daily, weekly or monthly.

Number of Visits

A first-time visitor is most likely looking for something different than a returning customer. Easily determine what visitors see based on how often they have previously engaged with your site.

Device Type

Craft specialised calls-to-actions, messages and layouts that best match the device your visitor is using.

Location

Use geo-targeting to ensure your site visitors are seeing content that is relevant to their physical location.

Campaign URL

Running an ad campaign? Create a unique link with the Campaign URL trigger. Once clicked, this link will take your visitor to your site, but show them an experience that directly relates to your ad.

Seasonal Personalization

Personalize your website at different seasons and events such as Christmas, Halloween, Valentines, Easter and so much more!

Actions

Display New Content

Show a new section on a page when this action is triggered. You can add any type of content, show a coupon, display a special message or a contact form, play a video and more.

Show Notification Bar

Run a message across the top of your website to highlight a promotion, or deliver a special message to your visitors.

Show Popup

Show a popup on any selected page. You can add a popup with a message to a first-time visitor, location map to a nearby visitor, show a contact form for off-hours visitors, capture visitor's attention with a special promotion and more.

Display Special Effects

Make your website even more dynamic with special effects. You can choose to show falling snowflakes, leaves, hearts, halloween treats, popping fireworks, stars and more.

WEBSITE EXAMPLES

Take a look at some of our websites that we have created

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FULLY CUSTOMIZED TO YOUR BUSINESS

Get a professional interactive website preview in just 14 days!

Reach out to one of our marketing experts today and find out more.

25+ Years of Digital Marketing Experience - Focused On Your Profit.

At Impel Umbrella Marketing, we’re not just web designers - we’re growth strategists.
We’ve helped hundreds of small to mid-sized businesses build systems that scale.
With the AI Website service, we combine our proven marketing framework with modern AI tech to give you a website that actually earns its keep.
Your site becomes a system that brings in leads and customers... not just something people look at.


HAVE A QUESTION?

Ready when you are!

Let’s talk about your current website (or your first site) and map out how to make it an asset for your business. Fill out the form below or call 612-324-1003 and we’ll connect with you right away.

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